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Building An Efficient Website

This is what we believe is essential

The site must be easy for the potential client to find.        The most beautifully produced website in the World will be useless if no-one can find it.

It must give the information clearly.     Fancy features and jazzy colours may be fun but they should not obscure the message or make it difficult to read. 

It should load up quickly.     Too many features on your home page will slow the loading process and the potential client may well get bored and try elsewhere! 

It should be easy to navigate.    The visitor should find retrieving the desired information an easy trip. 

It should be easy to maintain.      Updating can be a chore and prove expensive.  The design of the website should reduce that chore and expense to a minimum.

It should be reasonable in cost.    Small businesses and clubs are not made of money!  Why pay for a site with a lot of fancy features you don't need, when a simple clear message, attractively presented, is economical, and does the job just as well?

It should look professional.    A clear, unfussy layout gives the right impression. 

The look should be appropriate to the subject.    You wouldn't expect the website for a law firm to look the same as one for a sports club.